A day out by the sea via British Railways
What’s most notable about this advert is that it catches British Railways halfway on its journey to becoming British Rail in 1965. The trading name of the organisation is still British Railways and hasn’t been truncated yet, and the double-headed arrow hasn’t been introduced. But the Rail Alphabet typeface has arrived. It was first tested at Liverpool Street in London, and the process for changing all signage began in 1965.
However, British Rail decided that signs would only be replaced as and when they had life expired – fallen off, become illegible or as part of a bigger upgrade. The last of the British Railways ‘totem’ station signs were not replaced until the 1980s.